Here you will find news items, articles, downloads and even the odd wry observation. You can subscribe to receive notification each time I publish a new entry.

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27th Feb 2014
What's your USP?

Every product or service - or book - needs to stand out from the crowd

27th Feb 2014
QRious about QR Codes?

What are those weird chequerboard squares all about?

7th June 2013
A Coffee Break Story: Food for Thought in Brussels

Coffee Break Story: Food for Thought in Brussels

1st Feb 2013
Which half is working for you?

Which half of your marketing budget is working? It's a leading question.

18th Aug 2012
The Delightful Delusion of Shopping TV

The language of persuasion - Shopping TV has it all going on

31st May 2012
It's all the same - or at least, it should be

Achieving brand consistency across both marketing and customer communications

6th Apr 2012
Word of mouth works for Ragdale Hall

Excellent customer service gives Ragdale Hall Health Spa the edge

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